As the way we communicate continues to evolve – from the social networks we build both offline as well as on - the way we as consumers think about ourselves, and how we choose to interact with brands that touch our lives, is similarly affected.
Today more than ever, the emphasis is shifting from news delivery to content marketing, as the boundaries between earned and sponsored media continue to blur. As a result, the lead value that marketing delivers is now storytelling, helping to reinforce brand loyalty among consumers through the weaving of powerful, strategic narratives that inspire consumers to action. Today’s consumer wants to be not only entertained, but expects powerful, original immersive content and compelling visuals. In order to differentiate themselves, brands must act as a trusted source of information to consumers in order to build brand loyalty.
Today, the role of public relations experts is to: