The Dr. Oz Show & Wonderful Pistachios
Attention Getting Campaigns. Every now and then, the PR campaign itself becomes a story - but only if it breaks new ground. Here's a few in my portfolio.
The Selling of the Avocado, The Atlantic http://www.theatlantic.com/health/archive/2015/01/the-selling-of-the-avocado/385047/
The Branding Wizards behind Stephen Colbert Ads, Fortune Magazine http://fortune.com/2014/02/03/the-branding-wizards-behind-the-stephen-colbert-super-bowl-ads/
Wonderful Pistachios Demonstrates Healthy Appetite for Success http://www.moodiereport.com/document.php?c_id=1178&doc_id=39386