Strategic PR Planning

Decades of experience across industry sectors are coupled with data and insights to deliver strategic communications plans that deliver measurable results.  Our work has gained attention from the marketing experts at Adweek (Get Crackin' for Wonderful Pistachios)  and from the team at Forbes which said of our California Avocado Commission Super Bowl campaign "brilliant."

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Media Relations

Media have the credibility and authority to not only reach consumers but to influence the purchase decision.  To break through, your brand needs expertly craft creative narratives with compelling reasons-to-believe that capture editorial attention.  Affiliate marketing, integrated throughout media campaigns, drive conversion, driving leads to sales through the marketing funnel and reaching new audiences.  And, our media expertise spans across trade, consumer and business audiences.  See our recent profile for client obVus Solutions here on the front page of the New York Times' business section. 

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Social Media Management 

Social media, through digital, owned and shared channels, can support story telling and amplify key campaign messages.  Our expertise includes content development, community management, social monitoring, reputation management and influencer outreach. We work with influencers as a valuable third-party to endorse key messages and drive social proof.

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Writing Services

As expert content developers, we understand the nuances of how to communicate your story to target audiences and inspire action. Our work has been published in leading magazines from trade media to leading business and consumer publications. See our story here on how client NASEF (Network of Scholastic and Esports Federation) is helping students in California's Moreno Valley develop career skills here.

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New Product Launches

Standing out in a crowded marketplace is challenging. Our integrated approach to communications favorably positions your product to rise above the competition.

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Health Communications

Translating dense science into relatable messages that audiences respond to takes experience. Our proprietary network of health influencers add credibility and reach to your program by acting as endorsers, spokespeople and media advocates.

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Influencer & Spokesperson Outreach

Influencers are a powerful way to increase word-of-mouth. From micro to macro, we leverage the power of influencer relationships to work for your brand, building customer trust and affinity.

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PR Agency Selection & Management

Our experience includes selection and management of PR agencies worldwide. We manage the RFP and selection process, setting your company up for global success.

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Employee Training

Educating in-house staff on the basics of public relations – from media pitching to writing - can help employee retention and boost your bottom line. We'll put a tailored educational program for your team so they too, can become PR experts in no time.