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Trusted Expertise

Strategic, Expert-Led PR Planning

Decades of experience across industry sectors are coupled with data and insights to deliver strategic communications plans that deliver measurable results.  Our award-winning work has gained attention from leading professional organizations including the Public Relations Society of America (PRSA), the marketing experts at Adweek, and from the team at Forbes.

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Media Relations

Media offers credibility and authority to reach consumers and influence the purchase decision.  To break through, your brand needs expertly craft creative narratives with compelling reasons-to-believe that capture editorial attention.  Affiliate marketing, integrated throughout media campaigns, drive conversion, driving leads to sales through the marketing funnel and reaching new audiences.   See our recent profile for client obVus Solutions here on the front page of the New York Times' business section

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Social Media Management 

Digital, owned and shared channels support story telling, drive engagement and amplify key campaign messages.  Our campaigns include content development, social monitoring, and reputation management. We work with the right influencers for brands as valuable third-parties to endorse key messages and drive social proof.

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Writing Services

Expert content developers understand the nuances of how to communicate your story to target audiences and inspire action. Our work has been published in leading magazines from trade media to leading business and consumer publications. See our story on how client NASEF (Network of Scholastic and Esports Federation) is helping students in California's Moreno Valley develop career skills here.

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New Product Launches

Standing out in a crowded marketplace is challenging. Our integrated approach to communications favorably positions your product to rise above the competition.

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Health Communications

Translating dense science into relatable messages that audiences respond to takes experience. Our proprietary network of health influencers add credibility and reach to your program by acting as endorsers, spokespeople and media advocates.

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Influencer & Spokesperson Outreach

Influencers are a powerful way to increase word-of-mouth. From micro to macro, we leverage the power of influencer relationships to work for your brand, building customer trust and affinity.

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PR Agency Selection & Management

Our experience includes selection and management of PR agencies worldwide. We manage the RFP and selection process, setting your company up for global success.

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Employee Training

Educating in-house staff on the basics of public relations – from media pitching to writing - can help employee retention and boost your bottom line. We'll put a tailored educational program for your team so they too, can become PR experts in no time.

© 2023 by SG Public Relations. All Rights Reserved.

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