What We Do
Strategic PR Planning
We leverage 20+ years of experience, coupled with data and insights, to craft strategic communications plans that meet budget parameters while delivering against key metrics to deliver measurable results. Our PR campaigns have garnered attention from the marketing experts at Adweek (Get Crackin' for Wonderful Pistachios) and from the team at Forbes which called our work for the California Avocado Commission "brilliant."
We expertly craft creative narratives with compelling reasons-to-believe that garner the right media attention for your brand. We integrate affiliate marketing throughout our earned media campaigns, helping brands convert leads to sales through the marketing funnel and reaching new audiences. And, we love to pitch and win the big media hits! In 2023, seeing that many U.S. small businesses were adjusting to global supply chain issues, we seized the opportunity to land our client on the front page of the New York Times' business section.
Social Media Management
We leverage social media to tell a company's story, promote brand awareness, amplify PR communications, engage influencers and drive SEO. Our expertise includes content development, community management, social monitoring, reputation management and influencer outreach.
As expert content developers, we understand the nuances of how to communicate your story to target audiences and inspire action. See our blog story here on how client NASEF (Network of Scholastic and Esports Federation) is helping students in California's Moreno Valley develop career skills here.
New Product Launches
Standing out in a crowded marketplace is challenging. Our integrated approach to communications favorably positions your product to rise above the competition.
Translating dense science into relatable messages that audiences respond to takes experience. Our proprietary network of health influencers add credibility and reach to your program by acting as endorsers, spokespeople and media advocates.
Influencer & Spokesperson Outreach
Influencers are a powerful way to increase word-of-mouth. From micro to macro, we leverage the power of influencer relationships to work for your brand, building customer trust and affinity.
PR Agency Selection & Management
Our experience includes selection and management of PR agencies worldwide. We manage the RFP and selection process, setting your company up for global success.
Educating in-house staff on the basics of public relations – from media pitching to writing - can help employee retention and boost your bottom line. We'll put a tailored educational program for your team so they too, can become PR experts in no time.